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all the latest creative, digital and media news and thoughts from pslondon



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17 February 2017, 10:05

Is our increasing precision in targeting at risk of creating echo chambers?

Many marketers use echo chambers to build loyalty with existing users, but could they actually help brands extend their reach?
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17 February 2017, 09:59

Should you ask an accountant to measure the effectiveness of your marketing?

Cost accountants don’t just track costs – they also measure benefits. So, is it time for a rebrand? Benefit accountants, perhaps?
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17 February 2017, 09:55

Vanity, performance or impact - which marketing measures really matter?

We ask how marketers can use core KPIs to measure what really matters, rather than just what they can.
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