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17 February 2017, 09:59

Should you ask an accountant to measure the effectiveness of your marketing?

Cost accountants don’t just track costs – they also measure benefits. So, is it time for a rebrand? Benefit accountants, perhaps?
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17 February 2017, 09:55

Vanity, performance or impact - which marketing measures really matter?

We ask how marketers can use core KPIs to measure what really matters, rather than just what they can.
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21 December 2016, 12:36

The future of influencer marketing

Major and micro-influencers: finding the right fit for your brand
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