all the latest creative, digital and media news and thoughts from pslondon

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11 September 2018, 15:17

A wake-up call for Airbnb

Every second tube advert seems to be for some variant of monetising your London home via Airbnb. Host pilot, Host monster, Host rabbit - you name it, it’s probably out there.
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05 July 2018, 11:50

What if?...Open Banking is open season for brands?

We’re living in the era of open banking. Since this January, the Second Payment Services Directive (known in the trade as PSD2) has been in force in the UK. This means that, in theory, the big banks have to allow smaller players open access to their systems so that others can provide a wide range of new and innovative applications. You can choose hundreds of ways to save, invest, manage your money, pay your friends, even save money on behalf of your dog (Ok, I made that one up, maybe…)
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01 May 2018, 15:13

Internal comms could be your best brand growth channel

There are many comprehensively discussed reasons for keeping your employees happy – all of which have a direct impact on your bottom line. But most of these elements fall to the HR team, line managers and recruiters to look after. So where do marketers fit in to this discussion? Here’s why the brand and marketing team should be owning internal communications, and treating this group as a target audience.
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