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all the latest creative, digital and media news and thoughts from pslondon



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23 March 2018, 14:27

Brand purpose doesn't have to be social purpose

Authenticity is far more important than jumping on the back of a trend.
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12 December 2017, 14:34

The Art of Attraction

As it increasingly becomes the norm for people to document their lives online, this opens up opportunities for better targeting, in particular in the Higher Eduction sector.
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01 December 2017, 11:35

Seeing GDPR as an opportunity

GDPR is often seen as a threat to businesses, but it can, if done right, be a big opportunity. It's not too late to put in place the right processes and understand how to exploit this opportunity for your business.
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